We are committed to protecting your personal information and your right to privacy. When you visit our website, make use of our website and mobile device applications and our services, you entrust us with your personal information, and we take your privacy very seriously. In this privacy policy, we explain what information we collect, how we use it and what rights you have in relation to it.
Information we collect from you
We collect information from you when you register an account on our website and mobile device applications (collectively, “the Portal”), including your name, address, contact information, passwords, security data, and payment information.
We collect personal information that you voluntarily provide to us when registering an account on the website or Apps, expressing an interest in obtaining information about us or our services, when participating in activities on the website or Apps such as creating an account, posting messages or reviews in our online forums or otherwise contacting us.
The personal information that we collect depends on the context of your interactions with us and the website or Apps, the choices you make and the products and features you use. The personal information we collect include the following:
Full name, date of birth, personal health identifier and contact data. We collect your first and last name, date of birth, personal health number, email address, mailing address, phone number, and other similar contact data.
Credentials. We collect account log-in information used for authentication and account access.
Health information. We may collect an electronic copy of your laboratory requisition to validate your identity and to inform our laboratory technicians about the type of tests your physician has ordered. A physical copy of your laboratory requisition must also be provided at the start of your appointment.
Payment data. We collect data necessary to process your payment if you purchase services, such as your payment instrument number and corresponding CVC code. All payment data is stored by our third-party payment processor “Stripe” and you should review its privacy policies to stay informed.
All personal information you provide to us must be true, complete and accurate, and you must notify us of any changes to such personal information.
Information we collect automatically on our Portal
Our Portal utilizes cookies and other technologies to function effectively. These technologies record information about your use of our Portal, including browser and device data, such as IP address, and usage data, such as time spent on the Portal, pages visited, and links clicked.
If you use our Apps, we may also collect the following information:
- Geo-location information. We may request access or permission to and track location-based information from your mobile device while you are using our mobile application to provide location-based services. If you wish to change our access or permissions, you may do so in your device’s settings.
- Mobile device access. We may request access or permission to certain features from your mobile device, including your mobile device’s SMS messages, your photo library for the purposes of uploading an image of your requisition, and other features. If you wish to change our access or permissions, you may do so in your device’s settings.
- Mobile device data. We may automatically collect device information (such as your mobile device ID, model and manufacturer), operating system, version information and IP address.
- Usage data. We collect information about your use, including appointment information like the date, time, location, distance, route and service type. We also collect information about your interactions with our website and apps, including the pages and content you view and the dates and times of your use.
- Push notifications. We may request to send you push notifications regarding your account or the mobile application. If you wish to opt out from receiving these types of communications, you may return them off in your device’s settings.
- Communication data. We enable phone calls and text messages between Customers and Laboratory Technicians without sharing either party’s actual phone number with the other. We collect information from communication between you and our Laboratory Technicians for quality assurance purposes.
Cookies
Cookies are small text files used to store and receive information on computers, phones and other devices. They help site providers understand how people use a site, remember a user’s login details and store site preferences.
We may use cookies and similar tracking technologies to ensure our services function correctly and effectively, detect and prevent fraud, understand how customers use and engage with our website and apps, and analyze and improve our content services.
First party and third party cookies
Two main types of cookies can be set:
- First party cookies: these cookies are placed and read by us directly when you use our Portal,
- Third-party cookies: these cookies are not set by us, but by other companies, like Google, for site analytics purposes.
Opting-out. You can opt-out of cookies except for those necessary to provide you with our services. Your web browser may allow you to manage your cookie preferences, including deleting and disabling our cookies. You can look at the help section of your web browser or follow the links below to understand your options. If you choose to disable cookies, some features of our Portal may not operate as intended.
How we use your information
We use your personal data to provide and support our products and services, comply with our financial and other legal obligations, and pursue our legitimate business interests.
We use the information we collect or receive:
- To verify your identity and maintain your account, settings and preferences.
- To contact you regarding the administration of any features or functions relating to the services you have purchased through our Portal and fulfill those purchases.
- To provide you with notifications regarding your account registration and appointment details.
- To enable user-to-user communications to deliver services efficiently and effectively.
- To inform you about changes to our Portal, Terms and Conditions, policies and any new products or services we offer.
- To request feedback on your service experience and post testimonials you provide on our Portal.
- To provide customer support, including responding to your questions, comments or information requests.
- To send you marketing and promotional communications. We and/or our third-party marketing partners may use the personal information you send to us for our marketing purposes.
- To develop, test and improve our products and services, including conducting surveys and research, testing and troubleshooting new products and features.
- To maintain your security and safety when using our Portal by investigating, combating and preventing fraud, hardware bugs, spam, malware, malicious activities and security threats.
- To enforce our Terms and Conditions and policies.
- To fulfill our legal, financial, and regulatory compliance obligations.
How we protect and store your information
We keep your profile information for as long as you maintain an account. We retain transactional information such as appointments and payments for at least five years to ensure we can perform legitimate business functions, such as accounting for tax obligations. If you request account deletion, we will delete your information as requested.
We have implemented reasonable and appropriate technical and organizational security measures designed to safeguard your personal data from loss, misuse and unauthorized access, disclosure, alteration and destruction. Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your information, we cannot guarantee the security of your personal information. Any transmission of personal information is at your own risk.
Your privacy rights
You may review, change, or terminate your account at any time by logging into your account settings and updating your user account or emailing us requesting that your account be terminated. Upon receiving your request to terminate your account, we will deactivate your account and information from our databases. However, some information may be retained in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms and Conditions and/or comply with legal requirements.
Opting out of email marketing. You can unsubscribe from our marketing email list at any time by clicking on the unsubscribe link in the emails that we send or by contacting us directly. You will then be removed from the marketing email list- however, we will still need to send you service-related emails necessary for the administration and use of your account.
Third-Party Integration Access and Data Retention
Users of our platform may connect third-party services (such as Facebook, Google, Microsoft, LinkedIn, or similar providers) to their account in order to import or synchronize information. These connections can be revoked at any time from the same location within the platform where they were originally authorized. When an integration is disconnected, the authorization token and any active syncing or webhook activity are disabled, and no further data will be collected from that third-party service.
Disconnecting a third-party integration does not automatically remove information that was previously collected and stored in the customer’s account. Depending on the integration, data obtained through such integrations becomes part of the customer’s CRM records and is retained so the customer can continue to manage their business relationships, communications, and reporting. Customers may delete or modify this data at any time using the tools available within the platform, and we will act on their instructions as the data processor.
If you submitted your information to a business through a third-party platform (for example, by completing a lead form on a social media advertisement), that business is responsible for managing your information and responding to requests for access, correction, or deletion. We process and store such data solely on behalf of our customers and will delete or anonymize it upon their request or as required by applicable law. Individuals who cannot reach the relevant business may contact us using the details provided in this Privacy Policy for assistance.
Policy updates
We may update this Privacy Policy from time to time. The updated version will be indicated by a “Last Updated” date and updated version, which will take effect as soon as it is accessible. If we make any changes to this privacy policy, we may notify you by prominently posting a notice of such changes or directly sending you a notification. We encourage you to review this Privacy Policy frequently to stay informed.
Contact us
If you have questions or comments about this Privacy Policy, contact us through our website.
